However, 73% of the mixer showers are sold through trade shops.Try unplugging your pump and disconnecting the union fitting found at the top of the check valve. Since DIY markets like to sell bulky products, they prefer electric showers. From the table below we can see that 50% of the electric shower is distributed through the do-it-yourself market.

Were sold through trade shops, distributors, showrooms, and DIY outlets. Type of Shower Value Standard Premium Electric shower Gainsborough, Retail:€95 Gainsborough, Retail: €155 Aquastyle, Retail: €230 Mixer shower Aquavalve, Retail: €390 Aquavalve 609, Retail:€715 Power shower Aquastream Manual, Retail:€480 Aquastream Thermostatic, Retail: €670 Source: Aqualisa Appendix 8: Channel & Value Delivery Analysis Showers in the U.K. Consumers in the value segment were primarily concerned with convenience and price they liked to avoid solutions that required any excavation and tended to rely on an independent plumber to select a product.( see table below) TABLE 7 Aqualisa’s Core Product Offerings in Various Shower Categories. Products offered by company in this category are Aquavalve 609, Aquastream thermostatic and Gainsborough. But this method cannot be applied as the individual sale of the product is not available. Similarly, costs are also calculated by multiplying the sales with the production costs. One is to multiply the number of units sold with its manufacturers selling price (MSP). There are two ways of calculating the breakeven numbers.

Breakeven analysis Since the products of the company are priced so as to earn profits (see above section). “MSP” refers to manufacturer selling price (Aqualisa’s price to the channel). Model Segment Retail Price MSP Cost Margin Aquastyle Premium €230 €155 €95 €60 Aquavalve 609 Standard €715 €380 €155 €225 Aquavalve Value Value €390 €205 €75 €130 Aquastream Thermostatic Standard €670 €350 €175 €175 Aquastream Manual Value €480 €250 €140 €110 Quartz Standard Premium €850 €450 €175 €275 Quartz Pumped Premium €1,080 €575 €230 €345 Aquaforce 1.0/1.5 Bar Standard €445 €230 €125 €105 Aquaforce 2.0/3.0 Bar Premium €595 €310 €175 €135 Source: Aqualisa Note: “Retail price” refers to the price charged by the retailer (trade shop, showroom, or DIY outlet) to the customer.

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